15% off Jimbob art at The Lost Lanes!

Jimbob art plate from The Lost Lanes

Jimbob art is one of my favourite ranges on The Lost Lanes. In fact, some of the little plates have made their way onto my Christmas List. And for just a couple more days you can get 15% off the … Continue reading

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In the spotlight: Ruth Allanson from Heavenly Cupcakes

Once a month, I’ll be putting the spotlight on an emerging creative talent, giving them the chance to talk about their craft, share their experiences and provide a platform for people to see their work. I’ll be talking to filmmakers, writers, designers and bloggers, asking what inspired them to create their products, how they they plan to build their business and, of course, about their favourite things.

This month the spotlight is on Ruth Allanson from Heavenly Cupcakes, a bespoke custom cupcake and celebration cake service offering imaginative and creative cakes for a range of occassions.

Ruth AllansonName: Ruth Allanson
Age: 30
Profession: Managing consultant for a Recruitment firm by day, Cake maker by night!
Location: Bristol


Do you remember the moment when you decided that this was what you want to do?

 Yes, my partner bought me a cupcake decorating course as part of my Christmas present last year. I’ve always been creative and I love cooking so he knew I would love it. It actually took me ten months before I got round to using the voucher but I went along to the course for the afternoon and immediately afterwards starting buying equipment, sprinkles and dyes to start experimenting at home. My little hobby has grown quite rapidly since then!


What did you study and where?
One year’s teacher training and then a full undergraduate degree in Psychology. Both at Bristol University West of England.

Heavenly Cupcakes

Networking and collaboration is key in the creative industries. Who couldn’t you do this without?
It certainly is! Facebook has been the most powerful tool and is full of really inspiring cake companies and home bakers to get advice and ideas from.


Where do you get your inspiration from?
There are some amazing cake makers out there and I love trawling through people’s work. Pinterest is also fantastic for inspiration. The best inspiration is through the people that want their cakes. I’ve had some really whacky ideas which have been so much fun putting into a cake.


What advice would you give to someone who wants to work in your area?
Practice and experiment, ask advice from anyone willing to give it and have fun tasting your creations!! It’s one of those industries where you’re always learning. Youtube is great for learning new techniques and there are plenty of cake forums and groups on Facebook.

Heavenly Cupcakes

What are your career plans for the next year? 
Work as hard as I can to pay for my wedding in March!

Tell me about a few of your favourite things.
Cake decorating (of course)
My beautiful chocolate lab
Anything pink and glittery
Vintage/Shabby Chic style homestuff, clothes, cakes, anything really!
Pretty dresses


What is your favourite…


Kill Bill! (Bet you weren’t expecting that from a pink and glittery loving cake maker!)

I used to love the ‘Flowers in the Attic’ books by Virginia Andrews when I was younger. I must have read each one four or five times! Recent books I have loved are the Hunger Games trilogy and the Night Circus.


Yumi for clothes, ‘Kitchen’ for cake stuff.

I haven’t travelled anywhere near as much as I would like but I loved St.Pauls Bay in Lindos (Greece) is really beautiful. Paris has got to be my all time favourite city and it’s where my fiance proposed.

Item of the day: cupcake bustier

asos cupcake peplum bustierEvery now and then you come across something that you can’t help but swoon over. It’s so adorable that you can’t quite believe your eyes. This is one of those moments. And the best part? This cupcake bustier from ASOS has been reduced from £55 to £26!!!

Top 10 gifts for Mother’s Day

Mothers Day. It’s the one day of the year that you can really show your gratitude for what your mum does all the other 364 days of the year. Even when we’ve grown up and left home, and even had children of our own, they’re still there for us in ways that we could never even begin to fathom. Which is why they deserve a great big thank you. Whatever your budget, there’s plenty of ways you can say ‘thank you’ and ‘I love you’ this Mother’s Day.

Under £5

Mother's Day - under £5

Help her to unwind with this de-stressing mud mask from Superdrug, 99p
You can never go wrong with chocolates, and these heart-shaped ones from John Lewis add a little cute-factor, £5.00

Under £10

Mother's Day - under £10

Tea towels aren’t the most imaginative of gifts, but this one from John Lewis is sweet enough to make up for it, £7.00
Nothing beats the homemade touch, so why not get this cupcake kit from John Lewis and whip up a batch? £10.00

Under £20

Mother's Day - under £20

If you don’t feel brave enough to go for something homemade, you can still make it personal with an engraved gift, such as this trinket box (£14.99) or compact mirror (£16.99) from The Gift Experience

Under £50

Mother's Day - under £50

Make sure you’re always in heart with this necklace from John Lewis, £30.00
or personalise a silver bookmark from Not on the High Street, £39.00

Under £100

Mother's Day - under £100

Everyone needs a vase. Just remember to get some flowers to go in them! (John Lewis, £80.00)
If you really want to pamper her, go for this personalised hamper from Buy A Gift, which includes bubbles for the bath and the wine glass! (£85.00)

It’s next Sunday – March 10th. Don’t forget!